UXHeat
The honest guide to picking a heatmap tool.
Every heatmap tool's pricing, limits and features — checked against the vendor's own pages, date-stamped, and paired with an honest verdict on who each one isn't for. No affiliate spin, no AI fluff.
Built by a founder who got tired of $32/month Hotjar bills.
Get the Buyer's Guide spreadsheet, plus a note when one of these tools changes its pricing or free-tier limits.
The 10 tools, at a glance
Every price and free-tier limit below is read off the vendor's own page and date-stamped. Tap any tool for the full breakdown and who it isn't for.
- FullStoryFreeFree forever · 1,000 sessions/moEnterprise product teams needing replay + product analytics + real anomaly AI.
- HotjarFreeFree forever · 35 recordings/dayUX research teams wanting surveys + heatmaps + recordings in one place.
- Lucky OrangeFreeFree forever · 100 sessions/moeCommerce sites wanting analytics + live chat cheaply on Shopify/WooCommerce.
- Microsoft ClarityFreeFree forever · UnlimitedBudget-conscious sites, WordPress, GA4 users who want data today at zero cost.
- MouseflowFreeFree forever · 500 recordings/moTeams doing serious session analysis — form drop-off, friction scoring, six heatmap types.
- PlerdyFreeFree forever · 500 recordings/mo + 100 heatmaps/daySEO-minded marketers and small eCommerce teams who want CRO plus SEO in one affordable tool.
- PostHogFreeFree forever · 5,000 recordings + 1M events/moProduct and engineering teams who want heatmaps next to analytics, flags and experiments — with the option to self-host.
- SmartlookFreeFree forever · 3,000 sessions/moProduct teams tracking both a website and a native mobile app in one place.
- VWOFreeFree forever · Free Starter plan (limited)CRO and growth teams running structured A/B and multivariate testing who want heatmaps feeding the experiment pipeline.
- Crazy Egg$29/moNo free tierSMBs wanting visual reports plus lightweight A/B testing together.
What you get when you subscribe
Practical answers, not vendor pitches.
The Heatmap Buyer's Guide
A 10-tool comparison spreadsheet with real pricing, real limits, and the trade-offs nobody writes about in vendor blog posts.
Checked, and dated
Every price, free-tier limit and feature is read off the vendor's own page and stamped with the date we checked it. Where we haven't measured something, we say so instead of publishing a guess.
Told when a price changes
Heatmap vendors move their pricing and free-tier limits without announcing it. When one does, we re-check it and tell you — so the tool you picked is still the right one six months later.
Pick a heatmap tool without the regret.
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