EXPERIENCE DESIGN RESEARCHER
Organizations often came to the consultancy:
focused on design details or usability performance on a few key tasks
Struggling to understand the big picture of the overall experience
Seeking to see the bigger picture but didn't have a tool to provide this information or the process was lengthy and costly.
Help clients answer three fundamental questions
How are we doing?
What do we need to improve?
How do we compare?
Make data more accessible
Foster cross team buy-in
Help clients get a better understanding of the experience overall
Help clients identify underperforming areas and opportunities
Collaborated on a team of three to develop methodology, collect and analyze pilot data about experience in four key areas to create a User Experience Scorecard:
DESIGN & CONTENT
World Usability Congress, Presentation: Development of an Experience Scorecard (2020)