Interviews - Ed Tech

PHASE I:  international internal stakeholders interviews for a global educational technology and content provider. 

PHASE II: a series of interviews with customers and prospects worldwide.


  • Learn how our client's customers and prospects were using technology and digital materials.

  • Gather information about what systems they were currently using and get a better understanding of the current challenges they were facing concerning integrating technology into their workspaces.

  • Learn about the anticipated future needs of customers and prospects.


  • Interviews with internal stakeholders resulted in identifying internal priorities and geographically specific challenges.

  • The interviews with customers identified previously unknown pain points, opportunities for partnerships, and a consolidation of knowledge of what is being done GLOBALLY.

  • This study was the first study conducted for this international client to gather data from contacts around the world. 


  • The findings from this research revealed for the first time a global perspective on the current and anticipated needs for technology as well as the potential opportunities to meet these needs and position themselves ahead of the market.


  • Strategic recommendations were made to the client and included data from internal leaders and stakeholders as well as high priority external customers and markets.



The study began with Stakeholder interviews to establish internal alignment for the customer interviews. 


The stakeholder interviews informed the development of the interview guide used during the customer and prospect interviews. 


The customer interviews revealed unknown customer and prospect needs in under-represented markets around the world.  


Recommendations related to how to meet the newly identified anticipated needs of customers and prospects. 

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