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Beyond the Lab: Gathering Holistic Qualitative Data

Project type

Article

Date

2016

Location

UX Matters

An emoji-based methodology as an alternative to traditional Microsoft Product Reaction Cards. The piece shares findings from a pilot study showing how emojis can help participants share richer, more authentic emotional feedback during usability testing, while keeping the approach cost-effective, easy to use, and flexible.

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          Heather Wright Karlson

UX Researcher & Strategist
 

© 2025 Heather Wright  Karlson 

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