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Experimenting with New Research Techniques
Location
UXPA Boston 2017
As we collectively advance the field of UX research, 3 UX researchers present research techniques they have been tinkering with. Heather Wright Karlson is interested in the reactions of users at the conclusion of evaluation sessions when they reveal their feelings about their overall experience. Heather will share her emoji method to collect information about users’ emotions and engagement. Melanie St.James found inspiration in Journey Maps, typically used to summarize research. Turning the artifact on its head, Melanie used a journey map structure to conduct foundational research. Erin Freeburger shares an alternative to a “shop along” where users interact with the FocusVision app “Revelation”, allowing the remote moderator to direct and respond as necessary.