Stage 1: Planning
Gather information about Barbaro Industries
Meet with stakeholder and define goals for study
Finalize Project Goals
Determine Research method that best aligns with goals
Create Research Protocol
Stage 2: Conducting Study
Conduct six (6) Interviews with users of online clothing shopping.
Stage 3: Analysis
Affinity Diagram Each of the six (6) users was assigned a color data was connected to different stages of the clothing shopping experience in order to align with the research goals
Data was grouped by stages in the current shopping experience including before and after purchase of clothing
Data was also collected surrounding user’s ideas surrounding the future experience of online clothing shopping.
Stage 4: Reporting
Final deliverable document included goals, user population defined, method chart, schedule, budget, protocol, Executive summary, Analysis and Recommendations, and an updated user population based on study findings, and next steps.
The Client: Barbaro Industries
The Challenge: Barbaro Industries was currently working on ways to innovate the online clothing shopping experience.
My role: Conduct a research study, exploratory in nature, using a valid research method of my choice and include rationale for my approach.
Meet with stakeholder and define goals
Determine research best methods
Design and prepare Protocol
Interviews with defined user group
Data review for patterns, recurring themes, pain points, areas of success, unmet needs among others.
Reporting findings and recommendations to Barbaro Industries regarding.
Report on current experience of online clothing shopping
Identify future implications and opportunities
Make recommendations for next steps.