Best Heatmap Tools for Shopify: 8 Apps Compared [2026]
Shopify stores live and die by conversion rates. A 1% improvement in checkout completion can mean thousands in additional revenue. Heatmap tools help you understand exactly where visitors click, scroll, and drop off—turning guesswork into data-driven optimization. If you're new to heatmaps, start with our complete beginner's guide. For budget-conscious stores, check out best free heatmap tools.
But which heatmap tool is best for Shopify? The answer depends on your traffic volume, budget, and specific needs. Some tools excel at revenue attribution, others at real-time monitoring, and one notable option is completely free.
In this comprehensive guide, we compare the 8 best heatmap tools for Shopify stores in 2026, covering features, pricing, Shopify integration quality, and ideal use cases for each.
Quick Comparison Table
| Tool | Starting Price | Shopify Integration | Best For | |------|---------------|---------------------|----------| | Lucky Orange | Free (100 sessions) | 1-click install | Real-time monitoring + chat | | Heatmap.com | Free (10M pageviews) | 1-click install | Revenue attribution | | Microsoft Clarity | Free (unlimited) | Manual code | Budget-conscious stores | | Hotjar | Free (35 sessions/day) | Theme code edit | Surveys + feedback | | Mouseflow | $31/month | Plugin available | Form analytics | | Crazy Egg | $29/month | Manual code | A/B testing | | MIDA | Free (250 sessions) | 1-click install | Checkout optimization | | Smartlook | Free (limited) | Plugin available | Session replays |
Why Shopify Stores Need Heatmaps
Shopify provides basic analytics—pageviews, conversion rates, top products. But it doesn't tell you why visitors don't convert.
Heatmaps reveal:
- Which product images visitors actually look at
- Whether your "Add to Cart" button is noticed or ignored
- How far visitors scroll on product pages
- What distracts visitors from completing checkout
- Which navigation links get used vs. ignored
Session recordings show:
- The exact journey from landing to purchase (or abandonment)
- Where visitors hesitate, backtrack, or rage-click
- Form fields causing friction
- Mobile usability issues
The ROI is clear: Small conversion improvements compound. A store doing $50K/month that improves checkout completion from 2% to 2.5% adds $12,500/month in revenue. That pays for any heatmap tool many times over.
Important: Shopify Checkout Limitations
Before we dive in, a critical note: Shopify's checkout is a restricted environment. Most heatmap tools cannot track the final checkout pages (where payment info is entered) unless you're on Shopify Plus with checkout customization access.
This means:
- Heatmaps typically work on product pages, cart, and general storefront
- Session recordings may end when visitors enter checkout
- Some tools handle this better than others (noted in reviews below)
Shopify Plus merchants have more flexibility, and some apps are Shopify Plus certified for deeper integration.
1. Lucky Orange — Best for Real-Time Monitoring
Starting Price: Free (100 sessions/month), $39/month (5,000 sessions) Shopify Integration: 1-click install via Shopify App Store Rating: 4.7/5 (1,000+ reviews)
Lucky Orange stands out for its Live View feature—you can watch visitors navigate your store in real-time, not just recorded playback. For store owners who want to see exactly what's happening right now, this is invaluable. Read our complete Lucky Orange review for full details.
Key Features for Shopify
- Dynamic Heatmaps: Update in real-time as visitors interact
- Live View: Watch visitors browse your store live
- Live Chat: Built-in chat widget, trigger based on behavior
- Form Analytics: Field-by-field analysis for checkout and lead forms
- Conversion Funnels: Visualize drop-offs from product page to purchase
- Surveys & Announcements: Collect feedback, show promotions
Shopify Integration Quality
Excellent. Lucky Orange is a Shopify Plus certified partner with 1-click installation. No code editing required. Works immediately after install.
The integration tracks:
- Product page views
- Cart additions and removals
- Checkout initiation
- Standard storefront pages
Checkout tracking depends on your Shopify plan (Plus has more access).
Pricing for Shopify Stores
| Plan | Sessions/Month | Monthly Cost | |------|----------------|--------------| | Free | 100 | $0 | | Build | 5,000 | $39 | | Grow | 25,000 | $89 | | Expand | 100,000 | $229 |
Who Should Use Lucky Orange
- Stores wanting live visitor monitoring
- Teams with live chat support capacity
- E-commerce sites needing form analytics for checkout optimization
- Shopify Plus merchants wanting certified integration
Verdict: The all-in-one leader. If you want heatmaps, recordings, chat, surveys, and funnels in one tool with native Shopify integration, Lucky Orange is hard to beat.
2. Heatmap.com — Best for Revenue Attribution
Starting Price: Free (10M pageviews), paid plans for more Shopify Integration: 1-click install via Shopify App Store Rating: 4.9/5 (newer tool, growing reviews)
Heatmap.com is purpose-built for e-commerce with a killer feature: revenue per click attribution. Instead of just seeing where people click, you see how much revenue each element generates.
Key Features for Shopify
- Revenue Attribution: See actual dollar value of clicks on each element
- Real-Time Heatmaps: Live overlays as visitors interact
- Speed-Optimized: 8kb script, minimal performance impact
- 10M Pageviews Free: Generous free tier
- Checkout Insights: Better checkout visibility than most tools
The Revenue Attribution Difference
Standard heatmaps show: "The 'Add to Cart' button got 500 clicks."
Heatmap.com shows: "The 'Add to Cart' button generated $12,340 in revenue. The 'Quick View' button generated $890."
This tells you exactly which elements drive sales, not just engagement.
Shopify Integration Quality
Excellent. 2-minute installation directly from Shopify App Store. No theme code editing required. Designed specifically for Shopify.
Pricing for Shopify Stores
| Plan | Pageviews/Month | Monthly Cost | |------|-----------------|--------------| | Free | 10,000,000 | $0 | | Growth | 50,000,000 | Contact for pricing | | Enterprise | 100,000,000+ | Custom |
Who Should Use Heatmap.com
- Stores focused on revenue optimization (not just UX)
- High-traffic Shopify stores (generous free tier)
- Teams wanting to tie behavior directly to sales
- Stores over $50K/month revenue wanting ROI clarity
Verdict: Best for e-commerce-specific needs. If you care about which page elements actually drive revenue, not just clicks, Heatmap.com provides data no other tool offers.
3. Microsoft Clarity — Best Free Option
Starting Price: Free (unlimited everything) Shopify Integration: Manual theme code addition Rating: 4.5/5 (widespread adoption)
Microsoft Clarity offers unlimited heatmaps and session recordings completely free. For budget-conscious Shopify stores, this is the obvious starting point.
Key Features for Shopify
- Unlimited Session Recordings: No caps, ever
- Unlimited Heatmaps: Including rage click and dead click heatmaps
- AI-Powered Copilot: Automatic session summaries and insights
- Frustration Detection: Rage clicks, dead clicks automatically flagged
- GA4 Integration: Connect behavioral data to Google Analytics
Shopify Integration Quality
Good, but manual. No native Shopify app—you need to add the Clarity script to your theme code. Most Shopify users can do this via Online Store > Themes > Edit Code > theme.liquid.
For non-technical users, this is a minor barrier compared to 1-click apps.
Limitations for E-commerce
- No revenue attribution
- No live chat or surveys
- No form analytics
- 30-day data retention only
- Cannot be used for financial services/healthcare (policy restriction)
Who Should Use Microsoft Clarity
- Stores with zero analytics budget
- Shopify stores just starting with heatmaps
- Stores wanting AI-powered session analysis
- Teams who only need observation (not optimization tools)
Verdict: Unbeatable on price. Start here if budget is a concern. You can always add a paid tool later for specific features.
4. Hotjar — Best for Customer Feedback
Starting Price: Free (35 sessions/day), $39/month (Plus) Shopify Integration: Theme code edit or third-party app Rating: 4.5/5 (industry standard)
Hotjar is the most recognized name in heatmap analytics, now part of Contentsquare. Its strength for Shopify stores is combining observation (heatmaps) with conversation (surveys, feedback).
Key Features for Shopify
- Heatmaps: Click, scroll, and move tracking
- Session Recordings: With automatic frustration flagging
- Surveys: On-page, exit-intent, NPS, custom questions
- Feedback Widget: Let visitors rate pages and leave comments
- User Interviews: Recruit and schedule calls with visitors
Shopify Integration Quality
Good, with caveats. No official Hotjar app in Shopify App Store. You add tracking code via theme editing or use third-party helper apps like "Simple Hotjar Install."
Tracking works on storefront but not within Shopify's checkout (same limitation as most tools).
Pricing for Shopify Stores
| Plan | Sessions/Day | Monthly Cost | |------|--------------|--------------| | Basic | 35 | Free | | Plus | 100 | $39 | | Business | 500 | $80 | | Scale | Unlimited | $171 |
Who Should Use Hotjar
- Stores wanting to understand why visitors don't buy (not just where they click)
- Teams running post-purchase surveys
- Stores collecting NPS or customer satisfaction data
- Brands doing user research and customer interviews
Verdict: Best for qualitative insights. If you need to ask customers questions—not just watch them—Hotjar is the gold standard.
5. Mouseflow — Best for Form Analytics
Starting Price: $31/month (Starter), Free plan available Shopify Integration: Plugin available Rating: 4.5/5 (strong enterprise presence)
Mouseflow emphasizes conversion funnel analysis and form analytics—making it particularly valuable for stores with complex checkout processes or lead generation forms.
Key Features for Shopify
- 7 Heatmap Types: Including attention heatmaps, geo heatmaps
- Session Recordings: With automatic friction detection
- Conversion Funnels: Multi-step visualization with recording links
- Form Analytics: Field-by-field drop-off and error tracking
- Friction Score: Automatic UX issue detection
- Rage Click & U-Turn Detection: Find frustration automatically
Shopify Integration Quality
Good. WordPress plugin available; for Shopify, add via theme code or Google Tag Manager.
Pricing for Shopify Stores
| Plan | Sessions/Month | Monthly Cost | |------|----------------|--------------| | Free | Limited | $0 | | Starter | 5,000 | $31 | | Growth | 15,000 | $109 | | Business | 50,000 | $219 | | Pro | 150,000 | $399 |
Who Should Use Mouseflow
- Stores with multi-step checkout needing funnel analysis
- Sites with lead generation forms (wholesale applications, custom orders)
- Teams wanting automatic friction detection
- Stores needing detailed form field analytics
Verdict: Best for checkout and form optimization. If cart abandonment is your biggest problem, Mouseflow's form analytics help you fix it field by field.
6. Crazy Egg — Best for A/B Testing
Starting Price: $29/month (30,000 pageviews) Shopify Integration: Manual code installation Rating: 4.3/5 (established tool)
Crazy Egg combines heatmaps with built-in A/B testing—unique in this category. For Shopify stores wanting to test changes (not just observe problems), it's a strong option.
Key Features for Shopify
- 5 Report Types: Heatmap, Scrollmap, Confetti, Overlay, List
- Confetti Reports: Segment clicks by traffic source, device, etc.
- A/B Testing: Built-in, no additional tools needed
- Visual Editor: Create test variants without coding
- Snapshots: Before/after comparison reports
Shopify Integration Quality
Moderate. No Shopify app; install via theme code or GTM. Works on storefront pages; checkout limitations apply.
Pricing for Shopify Stores
| Plan | Pageviews/Month | Monthly Cost | |------|-----------------|--------------| | Basic | 30,000 | $29 | | Standard | 75,000 | $49 | | Plus | 150,000 | $99 | | Pro | 500,000 | $249 |
Who Should Use Crazy Egg
- Stores wanting to test changes, not just observe
- Teams without developers who need visual editing
- Marketers analyzing paid traffic vs. organic (Confetti reports)
- Stores comparing behavior across traffic sources
Verdict: Best for optimization testing. If you want to act on heatmap insights immediately via A/B tests, Crazy Egg integrates observation and experimentation.
7. MIDA — Best for Checkout Optimization
Starting Price: Free (250 sessions), paid plans scale up Shopify Integration: 1-click install via Shopify App Store Rating: 4.8/5 (Shopify-focused)
MIDA is built specifically for Shopify, with particular strength in checkout behavior analysis.
Key Features for Shopify
- Automatic Heatmaps: Click, move, scroll across all devices
- Session Recordings: Filtered by behavior, source, device
- Checkout Insights: Better checkout visibility than generic tools
- 1-Click Install: Native Shopify app
- Performance Optimized: Minimal impact on store speed
Shopify Integration Quality
Excellent. Built specifically for Shopify with native app store integration. Designed around Shopify's data structure and limitations.
Pricing for Shopify Stores
| Plan | Sessions/Month | Monthly Cost | |------|----------------|--------------| | Free | 250 | $0 | | Starter | 2,500 | Contact for pricing | | Growth | 10,000+ | Contact for pricing |
Who Should Use MIDA
- Shopify-only stores wanting native integration
- Stores focused specifically on checkout optimization
- Teams wanting simple, Shopify-specific analytics
- Smaller stores with moderate traffic
Verdict: Best native Shopify experience. If you want a tool built specifically for Shopify (not a generic heatmap tool with Shopify compatibility), MIDA delivers.
8. Smartlook — Best for Session Replays
Starting Price: Free (100,000 visits), $39/month (paid) Shopify Integration: Plugin available Rating: 4.4/5 (strong in SaaS, growing in e-commerce)
Smartlook emphasizes session recording quality and event-based analytics, making it strong for understanding customer journeys.
Key Features for Shopify
- Session Recordings: Always-on capture with search/filtering
- Automatic Event Tracking: No manual setup for clicks, form submissions
- Conversion Funnels: Event-based funnel visualization
- Heatmaps: Click and scroll tracking
- Mobile App Support: If you have a companion app
Shopify Integration Quality
Good. Available via plugins and theme code. Integrates with Shopify Plus for deeper checkout access.
Pricing for Shopify Stores
| Plan | Visits/Month | Monthly Cost | |------|--------------|--------------| | Free | 100,000 | $0 | | Pro | Custom | $39+ | | Enterprise | Custom | Custom |
Who Should Use Smartlook
- Stores with Shopify web + mobile app wanting unified analytics
- Teams preferring event-based over pageview-based tracking
- Stores needing robust session replay search/filtering
- Teams wanting automatic event tracking without setup
Verdict: Best for cross-platform analytics. If you have both Shopify web and a mobile app, Smartlook provides unified behavioral analytics.
How to Choose the Right Heatmap Tool for Your Shopify Store
Decision Framework
Budget is your main constraint:
- Free: Microsoft Clarity (unlimited), MIDA (250 sessions), Heatmap.com (10M pageviews)
- Under $50/month: Lucky Orange ($39), Mouseflow ($31), Crazy Egg ($29)
- Enterprise: Heatmap.com, Smartlook, or consider FullStory/Contentsquare
You need specific features:
- Revenue attribution: Heatmap.com (only option)
- A/B testing: Crazy Egg (built-in)
- Surveys/feedback: Hotjar (best-in-class)
- Live chat: Lucky Orange (integrated)
- Form analytics: Mouseflow or Lucky Orange
- AI analysis: Microsoft Clarity (Copilot)
Integration quality matters most:
- 1-click native apps: Lucky Orange, Heatmap.com, MIDA
- Theme code install: Clarity, Hotjar, Crazy Egg, Mouseflow
Traffic volume:
- Under 5K sessions/month: Any tool works; start with free options
- 5K-50K sessions/month: Mid-tier plans from Lucky Orange, Mouseflow, Crazy Egg
- 50K+ sessions/month: Heatmap.com (generous free tier), enterprise plans
Our Recommendations by Store Size
New stores (under $10K/month revenue): Start with Microsoft Clarity (free, unlimited). Add Lucky Orange if you want live chat capability.
Growing stores ($10K-$100K/month revenue): Use Lucky Orange ($39-$89/month) for all-in-one capabilities, or combine Clarity (free observation) with Hotjar (surveys).
Established stores ($100K+/month revenue): Heatmap.com for revenue attribution, or Lucky Orange/Mouseflow for comprehensive analytics. Consider Crazy Egg if A/B testing is a priority.
Shopify Plus stores: Any tool works well, but Lucky Orange and MIDA offer certified Shopify Plus integration with better checkout access.
Mobile Matters: 60-80% of Shopify Traffic
Most Shopify stores see 60-80% of traffic from mobile devices. Ensure your chosen tool:
- Segments heatmaps by device type
- Captures mobile session recordings
- Shows mobile-specific scroll depth (different from desktop)
- Identifies touch-specific issues (tap targets, swipe gestures)
All tools reviewed here support mobile tracking, but check that mobile reports are clearly separated—aggregate data combining desktop and mobile is misleading.
FAQ
Can I use multiple heatmap tools on my Shopify store?
Yes, but be mindful of:
- Cumulative page load impact (test with Google PageSpeed)
- Redundant data storage costs
- Confusion from conflicting metrics
A common combination: Clarity (free, unlimited recordings) + Hotjar (surveys only).
Do heatmap tools slow down my Shopify store?
Modern tools load asynchronously and have minimal impact (typically under 100ms). Heatmap.com specifically optimizes for speed (8kb script). Always test your Core Web Vitals after installation.
Can heatmap tools track Shopify checkout?
Limited. Shopify's checkout is restricted for security. Most tools track up to checkout initiation but not the actual payment pages. Shopify Plus stores have more flexibility with checkout customization.
Are heatmap tools GDPR compliant?
All major tools offer GDPR compliance features, but you must configure them properly. Ensure you:
- Add heatmap disclosure to your privacy policy
- Configure consent banners if required in your jurisdiction
- Enable PII masking where appropriate
How long should I collect data before making changes?
At least 1,000-2,000 sessions per page for statistically meaningful heatmaps. For low-traffic pages, this may take 2-4 weeks. For high-traffic stores, 3-7 days may suffice.
Conclusion
For most Shopify stores, we recommend:
- Start with Microsoft Clarity (free) to build the heatmap habit
- Add Lucky Orange ($39/month) when you want live monitoring, chat, and surveys
- Consider Heatmap.com for revenue attribution once you're optimizing seriously
Special cases:
- Need A/B testing? Crazy Egg
- Need customer surveys? Hotjar
- Need form analytics? Mouseflow
- Want Shopify-native everything? MIDA
The best heatmap tool is the one you actually use. Start free, build the habit of checking behavioral data, and upgrade when you hit the limits of free tools.
Want simpler heatmap analytics for your Shopify store? UXHeat is launching soon with e-commerce-focused insights that cut through the noise. Join the waitlist to get early access.