Mouseflow Review: Features and Pricing [2026]

The Bottom Line: Mouseflow is a comprehensive behavior analytics platform that excels at identifying user frustration through its proprietary Friction Score. With 6 automatic heatmap types, advanced form analytics, and JavaScript error tracking, it offers more depth than most competitors. The pricing starts at $31/month and scales reasonably, making it accessible for growing businesses that need serious UX insights. For comparisons, see our Hotjar vs Mouseflow analysis and best Hotjar alternatives guide.

Mouseflow has been in the behavior analytics space since 2012, trusted by over 430,000 websites globally. Unlike tools that focus on a single feature, Mouseflow positions itself as a complete platform—combining heatmaps, session recordings, funnels, form analytics, and feedback tools into one dashboard. Check out our guide to best heatmap tools for WordPress for platform-specific recommendations.

This in-depth review examines every Mouseflow feature, breaks down the pricing tiers, and provides an honest assessment of when Mouseflow is the right choice and when you might look elsewhere.

What is Mouseflow?

Mouseflow is a user behavior analytics platform that helps website owners understand how visitors interact with their sites. It captures session recordings, generates automatic heatmaps for every page, tracks conversion funnels, analyzes form performance, and collects user feedback.

The standout differentiator is Mouseflow's Friction Score—a proprietary metric that automatically quantifies user frustration by tracking specific behavioral signals. This goes beyond basic rage click detection to provide an actionable number you can track over time. Learn how to analyze heatmap data effectively.

Mouseflow serves a wide range of users, from small e-commerce stores optimizing checkout flows to enterprise teams running complex A/B testing programs. The platform emphasizes automation—most features work out of the box without manual configuration.

Mouseflow Features: Complete Overview

Session Recordings

Mouseflow records user sessions and lets you watch reconstructed videos of visitor behavior. You'll see every mouse movement, click, scroll, and form interaction.

Key recording features:

• Automatic capture: No configuration needed—every session is recorded by default
• Advanced filtering: Find specific recordings by URL, device, browser, location, friction events, or custom variables
• Console and network logs: Debug JavaScript errors by viewing console output alongside recordings
• Playback speed controls: Watch recordings at 2x, 4x, or skip to friction events
• Note-taking: Add comments to specific moments for team collaboration
• Sharing: Generate shareable links for stakeholders

Recording quality: Mouseflow captures DOM changes rather than video, keeping file sizes small while maintaining fidelity. Most interactions render accurately, though highly dynamic applications may have edge cases.

The 6 Heatmap Types

This is where Mouseflow really shines. Unlike competitors that offer 2-3 heatmap varieties, Mouseflow automatically generates 6 different heatmap types for every page on your site.

1. Click Heatmaps

Visualize where users click. Color-coded overlays show click density—red for high activity, blue for low. Identify which elements attract attention and which are ignored.

Click heatmaps reveal:

• Whether CTAs are getting clicked
• If users click non-interactive elements (expecting them to work)
• How click behavior differs between devices

2. Scroll Heatmaps

See how far visitors scroll down your pages. Warm colors indicate where most users reach; cooler colors show where attention drops off.

Scroll heatmaps answer:

• Is important content above the fold?
• Where do most users stop scrolling?
• Are long pages losing visitors before key information?

3. Movement Heatmaps

Track mouse movement across the page. Since cursor position often correlates with eye tracking, movement heatmaps give insight into what draws user attention—even without clicks.

Movement heatmaps help:

• Understand visual attention patterns
• Identify content users read vs. skip
• Optimize element placement based on focus areas

4. Attention Heatmaps

Combine scroll depth, visibility time, and interaction data to show where visitors actually focus. Attention heatmaps go beyond clicks to measure engagement.

Attention heatmaps reveal:

• Which page sections hold attention longest
• Where to place high-priority content
• How engagement varies by section

5. Geo Heatmaps

Visualize visitor locations on a global map. See which regions, countries, and cities generate the most traffic, anonymized to protect individual privacy.

Geo heatmaps inform:

• Regional marketing decisions
• Localization priorities
• Geographic patterns in user behavior

6. Live/Interactive Heatmaps

View heatmap data as an overlay on your actual live site. Navigate your site normally while seeing click, scroll, movement, or attention data in real-time.

Live heatmaps enable:

• Analyzing dynamic elements (dropdowns, modals, interactive components)
• Sharing insights with stakeholders who prefer visual demonstrations
• Quick analysis without logging into the dashboard

Heatmap automation: All 6 heatmap types generate automatically for every page with traffic. No manual setup required. Data appears within hours of installation.

Friction Score: The Standout Feature

Mouseflow's proprietary Friction Score is what sets it apart from competitors. It automatically tracks 7+ friction events in every session and calculates a numerical score quantifying user frustration.

Tracked friction events:

| Event | Description | |-------|-------------| | Rage Clicks | Rapid, repeated clicking indicating frustration | | Dead Clicks | Clicking non-interactive elements | | Click Errors | Clicks that trigger JavaScript errors | | Mouse-Out | Cursor leaving the browser window (abandonment signal) | | Speed Browsing | Unusually fast page navigation (not reading content) | | U-Turns | Immediately leaving after arriving on a page | | Custom Events | Define your own friction triggers |

How Friction Score works:

Each friction event contributes to a session's overall Friction Score. High-friction sessions are automatically flagged and surfaced in dashboards, helping you identify problematic user experiences without manually reviewing every recording.

Custom friction events:

Unlike competitors, Mouseflow lets you define custom friction events specific to your site. Track 404 errors, specific JavaScript errors, or any custom interaction that indicates problems. Push custom friction via JavaScript:

_mfq.push(["addFriction", "10", "checkout-error"]);

This customization means the Friction Score adapts to your unique user experience challenges.

Why Friction Score matters:

Instead of hunting through recordings for problems, Friction Score quantifies issues across your entire site. Track friction over time, compare pages, identify regressions, and prioritize fixes based on data—not guesswork.

JavaScript Error Tracking

Mouseflow automatically detects when user clicks trigger JavaScript errors, logging them as "click-error" friction events.

How it helps:

• Identify broken buttons, forms, and interactive elements
• See which errors affect real users (not just development environments)
• Watch recordings of error-triggering sessions to understand context
• Correlate errors with specific browsers, devices, or user segments

For development teams, this bridges the gap between error monitoring (what broke) and behavior analytics (how it affected users).

Form Analytics

Mouseflow tracks form performance with detailed metrics that go beyond basic conversion rates.

Form metrics include:

• Drop-off rate: Which fields cause users to abandon forms
• Time per field: How long users spend on each input
• Refill rate: Which fields users correct most often
• Blank submissions: Fields left empty that shouldn't be
• Field interactions: Order users complete fields vs. intended order

Why form analytics matter:

Forms are conversion bottlenecks. A checkout form with a confusing address field can kill sales. Mouseflow's field-level analysis reveals exactly where forms lose users, enabling targeted optimization.

Conversion Funnels

Define multi-step user journeys and track completion rates at each stage.

Funnel capabilities:

• URL-based steps: Track page-to-page progression
• Event-based steps: Include custom events in funnels
• Segmentation: Compare funnel performance across traffic sources, devices, or user types
• Recording links: Jump directly from funnel drop-off points to relevant session recordings

For e-commerce sites, funnels transform vague "cart abandonment" metrics into actionable insights about exactly where and why users drop off.

Feedback Campaigns

Collect qualitative feedback directly from users without leaving the platform.

Feedback options:

• NPS surveys: Net Promoter Score collection
• Custom surveys: Multiple question types
• Targeting: Trigger surveys based on pages visited, friction detected, or custom events
• Exit intent: Capture feedback before users leave

This addresses a key limitation of behavior analytics—seeing what users do without knowing why. Combining recordings with survey responses provides complete context.

Integrations

Mouseflow connects with major analytics and marketing platforms:

Analytics: Google Analytics, Adobe Analytics A/B Testing: Optimizely, VWO, Google Optimize (legacy) Tag Managers: Google Tag Manager, Segment CMS/E-commerce: Shopify, WordPress, Magento, WooCommerce Marketing: HubSpot, Intercom Development: Jira (export friction data)

The integrations enable workflows like: identify high-friction sessions in Mouseflow, export to Jira for development tickets, verify fixes by checking friction trends.

Mouseflow Pricing [2026]

Mouseflow uses session-based pricing. Here's the current structure:

| Plan | Monthly Price | Sessions/Month | Data Retention | Websites | |------|---------------|----------------|----------------|----------| | Free | $0 | 500 | 1 month | 1 | | Starter | $31 | 5,000 | 3 months | 1 | | Growth | $109 | 15,000 | 6 months | 3 | | Business | $219 | 50,000 | 12 months | 5 | | Pro | $399 | 150,000 | 12 months | 10 | | Enterprise | Custom | 200,000+ | 12 months+ | 20+ |

Prices shown are for annual billing. Monthly billing is approximately 20% higher.

What's included in all paid plans:

• All 6 heatmap types
• Unlimited session recordings (up to plan's session limit)
• Friction Score with all standard events
• Form analytics
• Conversion funnels
• Feedback campaigns
• 14-day free trial
• 14-day money-back guarantee (annual plans)

Enterprise features:

• 12M+ recording capacity
• 20+ plug-and-play integrations
• 20+ websites
• Two-factor authentication
• Customizable dashboards
• Dedicated support

Free plan limitations:

The free tier is genuinely useful for small sites—500 sessions/month with full access to core features. It's enough to evaluate Mouseflow properly and sufficient for low-traffic sites that just need basic insights.

Mouseflow Pros and Cons

Pros

Comprehensive heatmap coverage: 6 automatic heatmap types exceed what most competitors offer. No manual setup required.

Friction Score is powerful: Quantifying frustration with custom event support gives actionable data that basic rage click detection can't match.

Form analytics depth: Field-level analysis helps optimize forms in ways aggregate metrics can't.

JavaScript error context: Seeing errors in the context of user sessions bridges development and UX concerns.

Reasonable pricing: Starting at $31/month with a usable free tier makes Mouseflow accessible. Competitors like Hotjar start higher for equivalent features.

14-day full-featured trial: Test everything before committing. No credit card required for free plan.

Strong automation: Install the script and data starts flowing. Most features work without manual configuration.

Cons

No AI summaries (yet): Unlike Microsoft Clarity's Copilot, Mouseflow doesn't offer AI-generated session summaries. You'll watch recordings manually.

Enterprise pricing opacity: Custom pricing for high-volume needs means you can't quickly compare at scale.

Limited integrations vs. some competitors: While core integrations exist, the ecosystem is smaller than Hotjar's.

Learning curve for advanced features: Basic heatmaps are intuitive, but custom friction events and funnel configuration require investment.

Session limits can feel restrictive: High-traffic sites may find mid-tier plans limiting compared to unlimited offerings like Clarity.

Who Should Use Mouseflow?

Ideal Users

E-commerce stores: Form analytics and conversion funnels are built for checkout optimization. The Friction Score identifies cart abandonment causes.

SaaS applications: Complex user journeys benefit from Mouseflow's funnel tracking and friction detection. Identify where users get stuck in onboarding.

Agencies managing client sites: Multi-site plans at Growth tier and above support client portfolios. Professional reporting features help communicate findings.

UX teams doing serious optimization: If you need more than basic heatmaps—if you're building optimization programs—Mouseflow's depth justifies the investment.

Development teams caring about UX: JavaScript error tracking in user context helps prioritize bug fixes based on real user impact.

Who Might Look Elsewhere

Budget-conscious beginners: Microsoft Clarity offers unlimited free heatmaps and recordings. Start there if budget is the primary constraint.

Teams prioritizing surveys: Hotjar's feedback tools are more developed. If qualitative feedback is your main need, evaluate Hotjar first.

Very high-traffic sites on tight budgets: Session limits may force expensive plans. Clarity's unlimited model could be more economical.

Simple sites with basic needs: If you just need to know where people click on a landing page, Mouseflow's depth may be overkill.

Mouseflow vs. Competitors

Mouseflow vs. Hotjar

| Feature | Mouseflow | Hotjar | |---------|-----------|--------| | Starting price | $31/month | $32/month | | Heatmap types | 6 | 3-4 | | Friction Score | Yes (proprietary) | No | | Form analytics | Advanced | Basic | | Surveys/feedback | Good | Excellent | | Free plan | 500 sessions | 35 sessions | | AI features | Limited | Basic |

Verdict: Mouseflow for deeper technical analysis (friction, forms, errors). Hotjar for user feedback integration.

Mouseflow vs. Microsoft Clarity

| Feature | Mouseflow | Clarity | |---------|-----------|---------| | Price | $31-399+/month | Free | | Session limits | Plan-based | Unlimited | | Heatmap types | 6 | 3-4 | | Friction Score | Yes | Basic signals | | Form analytics | Advanced | Basic | | Data retention | 3-12 months | 30 days | | AI summaries | No | Yes (Copilot) | | Support | Dedicated | Community |

Verdict: Start with Clarity (free). Graduate to Mouseflow when you need form analytics, longer retention, or comprehensive friction scoring.

Mouseflow vs. Lucky Orange

| Feature | Mouseflow | Lucky Orange | |---------|-----------|--------------| | Starting price | $31/month | $32/month | | Live chat | No | Yes | | Heatmap types | 6 | 3-4 | | Form analytics | Advanced | Advanced | | Real-time view | Limited | Strong |

Verdict: Lucky Orange for real-time engagement and live chat. Mouseflow for deeper analytical features.

Getting Started with Mouseflow

Installation

1. Create account at mouseflow.com
2. Add your website as a new project
3. Copy the tracking script
4. Add to your site's <head> section (or via Google Tag Manager)
5. Data appears within 2 hours

Platform Integrations

WordPress: Install the Mouseflow plugin from the WordPress repository for one-click setup.

Shopify: Add the Mouseflow app from the Shopify App Store.

Google Tag Manager: Deploy via GTM for centralized tag management.

First Steps After Installation

1. Let data collect: Wait 24-48 hours for meaningful heatmaps and recordings
2. Review Friction Score dashboard: See which pages have the highest frustration
3. Watch high-friction sessions: Understand what's causing problems
4. Set up a conversion funnel: Track your most important user journey
5. Configure form analytics: Identify your highest-priority form and check field-level data

Final Verdict

Mouseflow is a serious behavior analytics platform for teams ready to move beyond basic heatmaps.

The combination of 6 automatic heatmap types, proprietary Friction Score, and advanced form analytics makes it one of the most comprehensive options available. For e-commerce sites, SaaS applications, and UX teams doing systematic optimization, Mouseflow delivers depth that simpler tools can't match.

The pricing is reasonable—$31/month entry point with a genuinely useful free tier. Session limits require monitoring, but most small-to-medium sites fit comfortably within plan allocations.

My recommendation:

1. Try the free plan first. 500 sessions/month is enough to evaluate whether Mouseflow's depth benefits you.
2. Compare against Clarity. Microsoft's free tool handles basic needs. Only pay for Mouseflow if you need its advanced features.
3. Start with Starter or Growth. The Business and Pro tiers make sense only when you've validated Mouseflow's value for your workflow.

Mouseflow won't be the right choice for everyone. But for teams serious about conversion optimization—who need more than pretty heatmaps—it's one of the strongest options in the market.

Frequently Asked Questions

Is Mouseflow better than Hotjar?

It depends on your priorities. Mouseflow offers more heatmap types (6 vs. 3-4), better form analytics, and the unique Friction Score. Hotjar has stronger survey and feedback tools. For technical UX analysis, Mouseflow edges ahead. For qualitative user research, consider Hotjar.

Does Mouseflow have a free plan?

Yes. Mouseflow's free plan includes 500 sessions per month, 1 month data retention, and access to all core features including heatmaps, recordings, and friction detection. It's genuinely useful for small sites or evaluation purposes.

How does Mouseflow's Friction Score work?

Friction Score tracks 7+ behavioral signals (rage clicks, dead clicks, click errors, mouse-out, speed browsing, U-turns, and custom events) to calculate a numerical frustration metric for each session. High-friction sessions are automatically flagged. You can also define custom friction events specific to your site.

Does Mouseflow slow down my website?

Impact is minimal. Mouseflow's script loads asynchronously and typically adds less than 50ms to page load times. Performance varies based on site complexity, but Core Web Vitals impact is generally negligible. Always test after installation.

Can Mouseflow track JavaScript errors?

Yes. Mouseflow automatically detects when clicks trigger JavaScript errors, logging them as "click-error" friction events. You can filter recordings by these events and see console logs alongside session playback for debugging context.

Last updated: February 2026. Pricing and features may change. Visit Mouseflow for current information.

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