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Articles & Presentations etc.
A selection of articles, presentations, interviews
Why a UX Metrics Menu Helps Align Business and Research for Impact
A practical framework for aligning stakeholders, driving decisions, and ensuring your insights are implemented faster. Learn how to create your own metrics menu to accelerate research.


ADPlist mentor
Drawing upon a wealth of experiences for 1:1 mentor sessions I offer a new angle, another perspective, concrete actions, and an ultimately empower people to move forward with more confidence.


Seeing the Big Picture: The development of an experience scorecard
The Experience Scorecard is a new approach to measuring overall experience by collecting usability, emotional experience, design, and brand experience data together. The experience scorecard can be used to answer four important questions that many organizations struggle to have clarity on:
1) What is the overall experience like for our customers ?
2) What matters most about the experience to our customers?
3) What aspects do we need to improve?
4) How do we compare to our competition?
1) What is the overall experience like for our customers ?
2) What matters most about the experience to our customers?
3) What aspects do we need to improve?
4) How do we compare to our competition?


How to Convert Blindspots into UX Gold
In this UXPlanet piece, I explored how internal UX teams can benefit from external consultants by leveraging the principle of inattentional blindness. Drawing from real project examples, I showed how consultants can help internal teams identify crucial usability gaps that emerge when teams are deeply embedded in their own products.


Design Thinking Workshop - 8 hour challenge
Key insights and actionable lessons from leading a rapid wayfinding workshop. Follow the journey from problem-space to prototypes, with takeaways you can apply to your own design workshops


UX Resource List
UX Resource spanning a range of topics including: Accessibility, Color, Evaluation Heuristics & Guidelines, Fonts, Personas, Planning, Collaborating & Mood Boards, Prototyping, and Working with Participants.


UX and Finance: An Interview with Tom Tullis
UX and Finance: An Interview with Tom Tullis
I was honored to interview the late Tom Tullis, a pioneering figure in financial UX who served as VP of User Experience Research at Fidelity Investments for over 20 years. In our memorable conversation, Tom shared invaluable insights from his journey revolutionizing digital financial services, leaving behind a lasting legacy of making complex financial tools more accessible to everyday users and contributing over 70 publications to advance the UX field.
I was honored to interview the late Tom Tullis, a pioneering figure in financial UX who served as VP of User Experience Research at Fidelity Investments for over 20 years. In our memorable conversation, Tom shared invaluable insights from his journey revolutionizing digital financial services, leaving behind a lasting legacy of making complex financial tools more accessible to everyday users and contributing over 70 publications to advance the UX field.


Experimenting with New Research Techniques
As we collectively advance the field of UX research, 3 UX researchers present research techniques they have been tinkering with. Heather Wright Karlson is interested in the reactions of users at the conclusion of evaluation sessions when they reveal their feelings about their overall experience. Heather will share her emoji method to collect information about users’ emotions and engagement. Melanie St.James found inspiration in Journey Maps, typically used to summarize research. Turning the artifact on its head, Melanie used a journey map structure to conduct foundational research. Erin Freeburger shares an alternative to a “shop along” where users interact with the FocusVision app “Revelation”, allowing the remote moderator to direct and respond as necessary.


Beyond the Lab: Gathering Holistic Qualitative Data
An emoji-based methodology as an alternative to traditional Microsoft Product Reaction Cards. The piece shares findings from a pilot study showing how emojis can help participants share richer, more authentic emotional feedback during usability testing, while keeping the approach cost-effective, easy to use, and flexible.


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